B CORP™ CERTIFICATION

MINI A TURE WAS B CORP™ CERTIFIED IN 2021

AS ONE OF THE FIRST CHILDREN'S BRANDS IN THE WORLD

WHAT IS A B CORP™ CERTIFICATION?

A B Corp™ certification is a 360-degree company certification, where the company is evaluated on more than 300 different parameters and must achieve a minimum of 80 out of 200 points to be certified. The evaluation is carried out by B Lab, which is a self-owned non-profit organization. The evaluation process takes one and a half years on average and deals with everything from collaboration with suppliers and consumption of electricity, to how many jobs you as a company create.

Thus, B Corp™ certified companies can document, that they up to high standards socially, environmentally and in terms of transparency across the entire value chain. The certification process is carried out every third year.

For B Corp™ certified companies it is not just about maximizing profits. It is about using business as a force for good - creating a more inclusive and circular economy.

Today, there are +5.000 B Corp™ certified companies globally across industries and industries.

Visit MINI A TURE's official B Corp profile here.

CERTIFIED ORGANIC & RECYCLED MATERIALS


Our clothes are produced from certified organic and recycled materials, including recycled nylon and polyester from pre- and post consumer waste and plastic bottles. In several styles, we also use qualities made from degradable plant fibers.

We use recycled and eco-friendly materials in our packaging: The supplier packs each piece of clothing in certified, recycled, or degradable poly bags and we ship products to you and our customers in recycled packaging as well.

Read more about our materials here.

NO HARMFUL CHEMICALS & ENDOCRINE DISRUPTORS


All MINI A TURE styles are free of identified harmful chemicals and endocrine disruptors. This applies to the entire manufacturing process from eg. dyeing of materials to finishing and impregnation of outerwear.

Read more about our materials and production technologies here

CERTIFIED SUPPLIERS & FACTORIES


We have some very strict requirements for our suppliers in relation to salaries and working conditions, so that through the collaboration we can help to ensure good jobs.

At the same time, we want to ensure that our clothes are produced in the most environmentally friendly way using the most innovative material solutions and production technologies.

Read more about our production here

DESIGNING TO ENSURE LONGEVITY


Our clothes are known to have a very high abrasion resistance. When we design our products, it is important for us to ensure longevity to minimize resource consumption and CO2 emissions. We only use high-quality materials and the latest production technologies.

In addition, several of our designs are repeated year after year. Thereby we save resources by not having to start from scratch in the design process but refining and developing on what already exists.

WE CALL FOR REPAIR

Although our clothes have a very high abrasion resistance, it happens a product need to be fixed over time. Instead of disposing of the clothes, we encourage you to have the clothes repaired rather. And of course, we reward you for helping to extend the life of the clothes and thus take care of the planet.

REDUCING OVERPRODUCTION & CO2 EMISSIONS


In our design process, we use digital tools such as 3D renderings, enabling us to minimize the production of samples as much as possible.

It is important for us to reduce clothing waste as much as possible. Therefore, we only produce the exact styles that our customers order and what we know you demand.

Our clothes are produced in Europe and Asia, but regardless of the distance, we always seek to transport by train, ferry, and car. By avoiding air transport, we will probably get a longer delivery time. But we contribute to reduced fuel consumption and CO2 emissions.

SUPPORTING CIRCULAR INITIATIVES


At MINI A TURE, we believe that recycling is gold, and we support circular initiatives. We donate excesss stock items and clothing samples to the Indian orphanage, Sunway Children's Home, and we support several take-back programs on external platforms.

Read more about Sunway Children's Home here.

SUPPORTING ANIMAL WELFARE


Some of our outerwear has removable fur on the hood. We use OEKO-TEX® certified fur, which is derived from Finnish raccoon dogs, which is an invasive species. In this way, we help to regulate the population of their species so that they can continue to live in harmony with other animal species in the area.

Our knit styles in wool are produced from mulesing free Italian merino wool. That is, wool, which comes from sheep, is trimmed regularly so that painful mulesing interventions can be avoided.

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