Innovation and Choice of Materials

We also strive to minimize the amount of environmentally harmful transport in our value chain by producing in Europe where we believe it makes sense, and by minimizing the number of samples that are sent back and forth in the production and sales process.

That is why we are constantly investigating technological solutions that can minimize and perhaps one day redundant sample production and the associated freight, and we make sure that the samples we produce are sold or given as far as possible to children in need. We also endeavor to use up the fabric products involved in our productions completely, by sewing up smaller specialty products from residual fabric products.Read more in the section Repreve and Mini A Ture

We constantly strive to be at the forefront and remain informed of the sustainable development opportunities that are within our reach, where we can already present parts of our collections that are produced in recycled plastic. Read more in the section Repreve and Mini A Ture.

It is precisely Innovation and the technological development that is currently in the midst of an almost explosive growth and is one of the things that concerns us most. It is our ambition that for each collection we launch in the future, we will see a development in sustainable initiatives.
Today we work with several material and technological choices, such as:
- Italien Prado Wool.
- Nano Dye technology.
- Sustainable animal products.
- Organic cotton.
- Italien Prado Wool
This type of wool of the highest quality is recycled from other manufacturers' waste materials and residual material, which means that the use of new animal materials is minimized. It is our clear position that sustainability is best achieved through recycling and reduction of waste materials, especially in the clothing industry where mass production often causes a great deal of chemical pollution. Instead, we create the highest quality clothing and durability that will serve your child in all kinds of play.

Sustainable animal products

Animal welfare is high on our agenda. We selectively use animal products, and when we do, it must be done in a humane way. As with all of our suppliers, we make sure that the materials we use meet our high standards of sustainability and ethical obligations. Our fur collars found on some of our outerwear are a good example of a compromise that promotes animal welfare and gives us access to the highest quality organic materials. This fur comes from wild Finnish raccoons that need to be down-regulated, as their rapidly growing population is at risk to other birds and wildlife. In this way we avoid fur farms without compromising on the quality of our materials.

Nano-Dye teknologi

We always try to incorporate new cutting-edge technology into our production, in this case nano-dye technology. This cutting-edge technology is a revolutionary way of coloring clothes, and drastically reduces the use of water and energy. 20% of global water pollution comes from industrial textile production, and this we will reduce. With nano-dye, you use only one-tenth of the energy used by current methods, while using 75% less water. We are keeping a close eye on new sustainable practices, and while the technology is new, we cannot wait to implement it in our supply chains.


Organic cotton

Cotton is one of our favorite materials as its strength can cope with even the most demanding activities children throw in. Because so many of our products contain cotton, we strive to use as much organic GOTS and OCS certified cotton as possible. Conventional cotton cultivation is not sustainable, especially for the communities where it is grown. Cotton grows only in the subtropical and tropical climate, and since cotton requires large amounts of water, it puts increased pressure on its producers in areas that often suffer from drought.

To compensate for this, large amounts of pesticides and fertilizers are used, which over time sterilize the soil and the livelihoods of the cotton farmers. By using organic cotton, we ensure that no harmful chemicals or fertilizers get into the soil or into your clothing.


If you buy GOTS-certified cotton, you can be sure that no synthetic fertilizers or pesticides have been used. When it is spun and knit, it is done with energy-efficient and non-toxic methods, so our clothing feels natural and comfortable, while being harmless to children of all ages. The dyeing of textiles takes place under controlled conditions without additives, and since it all takes place in a closed water cycle, the water is filtered and purified after use, in accordance with our wishes for circular economy and sustainability. Because no substances such as chromium or formaldehyde are used in the process, our clothing is also particularly suitable for children with allergies or asthma.

The ambition of MINI A TURE is that we will be GOTS certified by 2019. Read more in the section Environmental Certificates.